The rise of the internet has changed all of our lives. It has had a particular impact on marketing and advertising practice because traditional routes for reaching large numbers of target consumers, such as terrestrial television and national daily newspapers, have eroded in impact as media has fragmented. Consumers, particularly younger ones, are simply not communicating and gathering information as generations before them did.

Thankfully there are suppliers emerging who have the skills and knowledge to help marketing practitioners navigate the fast-changing world of the internet, social networking sites and the like.

One of these is Imperial Leisure. Established in London in just 2006 by Yunus Akseki (pictured) the company already established a formidable track-record in delivering cutting-edge electronic marketing solutions on behalf of household name brands including Nokia, Adidas and Vogue.

Yunus explains:
“Imperial Leisure is a creative communications agency. We specialise in online media providing strategy, creative and seeding services. We deliver solutions as unique as our clients’ challenges and therefore our work varies from websites, films, commercials and events to animations. We love what we do!

‘Seeding’ is a relatively new idea. We create compelling campaigns with persuasive messages and allow them to spread and grow, virally, through the internet by targeting them at the right audience.

We monitor and profile social media websites, blogs, message forums and social networking sites. We know which sites and who matter, and what they are interested in.

We will outline a seeding strategy for our clients and seed them to the right audience, so campaigns will be seen and heard by the right people. For a client this is a cost-effective way of reaching audiences with minimum waste.”

Imperial Leisure’s operation illustrates perfectly how smaller suppliers can bring innovation and value into the supply chains of larger companies, and allow them to stay competitive in a fast-changing world.

Contact:

www.imperialleisure.com
Hello@imperialleisure.com
+ 44 (0)20 7729 2230